Staying relevant is essential in maintaining the interest of a young target market. As technology continues to progress and develop, so too do your marketing strategies.
If you are a business that has a primarily young target audience then it’s essential to devise a modern marketing strategy that maintains their interest in your brand. However, it is also important not to overstep the mark, as outlined below.
Listed below are some top modern marketing strategies you need to adopt to remain ahead of the competition:
1. Be creative
Embrace creativity if you want to stay ahead of the game. Modern-day internet users love blogs, websites and anything online that is easy to relate to and share with others. Avoid adopting just one or two marketing channels. If you need to market to a modern audience, you need to adopt a range of modern strategies that will enable you to get on their level.
2. Find out where your audience spends their time
It’s also important to research where your audience spends the majority of their time online. What are the most popular social networks? How do they process and share information? If your target market is on Facebook, make sure you have a Facebook page.
But simply having a Facebook page is not enough. It needs to be an active, regularly updated page brimming with engaging content. Post regularly about your products and services and provide useful tips, advice and information that engages with your followers. Also, be sure to respond to all questions and comments within 24 hours.
3. Strike a balance
Without trying too hard, it’s also important to remain relevant. Strike a balance by avoiding overtly modern terminology (such as ‘bae’). Your goal is to achieve a positive reputation online through genuine personality, by being true to your brand. Otherwise, your followers will think that your brand is trying too hard, resulting in the opposite impact.
4. Make sure you can be found
Finally, a great way to engage with a young audience is to be easily found online. Optimise your website and social media profiles as fully as possible to enhance your searchability. Have modern, engaging images to complement all aspects of your marketing. Create plenty of engaging, shareable copy and incorporate hashtags in your social media posts to boost shareability. If you use Facebook, Twitter and Instagram, ensure that your latest post is featured across all three platforms. This gives you a better reach and boosts your chances of being found.
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8 Ways Media is a Swiss-based web design agency offering branding and web design services in addition to digital marketing, SEO and much more. To find out more, contact us today!
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